FRACTIONAL, SENIOR-LEVEL SUPPORT

AN ENERGETIC CO-PILOT FOR YOU AND YOUR BUSINESS

Big picture strategy met with hands-on execution

Michele Boyer - Brand Strategist and Fractional Senior-Level Support for Small to Midsize Business Owners

ABOUT ME:

Twenty years of experience has taught me that the best strategies do three things: tell a compelling story, delight the client and drive measurable revenues.

I bring my high energy, my ability to swiftly organize multi-stream projects into clear action plans, and my knowledge of current trends and how to apply them to my clients business.

Core Expertise

  • Sustainable and Regenerative Strategies: Building strong foundations and scaling direct-to-consumer businesses in ways that support them long-term

  • Copywriting: Executive-level messaging, brand voice development and high converting copy creation

  • Marketing & Sales: Fueling growth through high-impact storytelling, unique marketing campaigns and high conversion sales strategies

  • Launches & Events: End-to-end launch architect from creative concept to measurable ROI across hundreds of product and service launches

  • User Experience Strategy & Design: Leading creative vision and copy for dozens of websites, I understand how to make things attractive, easy to navigate and intuitive for the customer while expressing my clients authentic story

Additionally, living in over a dozen countries in the last 7 years has expanded my knowledge and increased my adaptability to problem solve quickly while working remotely and building a global network. 

I’d love to learn more about you and your business.

Book a complimentary video call today.

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Collaborative Relationships

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Flexible Terms

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Sustainable Growth

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Collaborative Relationships · Flexible Terms · Sustainable Growth · ·

How I can help you and your business

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    Strategic Storytelling

    Translating your unique voice into “lore” that connect deeply with your audience creating relationships instead of buyers.

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    Content Development & Digital Marketing

    I design communication strategies for websites, newsletters, and social media, writing content that establishes relationships, generates trust and converts browsers to customers.

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    Sustainable & Regenerative Growth Strategies

    In today’s swiftly changing landscape, we work together to create circular business models that provide customers, not only excellent products and services, but lore they can align with.

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    Trends & Pivots

    I help clients assess current trends in their ideal customer demographics. Then we plan pivots in marketing, communications, and offerings to engage successfully for longevity.

Running a business is a journey, and you don’t have to do it alone. I provide senior-level strategy, development, marketing and copywriting support on a flexible, fractional basis.

How we begin:

We’ll look at where you are now, figure out your dream destination, and build the roadmap to get there together. Providing clear timelines, action-items and deliverables, I free you up to work on your business, not just in it. 

BOOK A CALL NOW

Client Perspectives

  • Michele showed up right when I needed someone to take the creative lead on marketing, social content and experience development and run with them. I felt so at ease with her as her communication was clear and to the point, and her proposals were easy to review and approve. Bonuses included that she was a delight to work with and she always came in under budget when subcontracting vendors/creatives for projects.

    Leah, Director of Operations

  • Working with Michele was invaluable as we depended on her to fully develop and launch our wine brand and tasting house. This included everything from brand identity and creative direction to operations and staffing. While having other full-time careers, we simply could not have done this without her.

    Kathy & Tim O., Owners/Operators

  • I worked with Michele for 6 years. For the first 3 years she was my employee who exceeded sales goals, created brilliant marketing communications and developed new avenues of revenue that we never entertained before, all with great success. Then, when she went freelance, I immediately hired her to lead our marketing projects remotely, which she did for the remainder of my tenure as GM.

    Allan C., GM

  • Working with Michele for 6 months on our brand new website, our membership development and the launch of our new offerings was a pleasure from start to finish. She also managed the creative direction for all-new photography including hiring the photographer; providing shot-lists and running the shoot. Her ability to guide our projects, be a clear and timely communicator, provide detailed scopes of work and insightful guidance were all invaluable.

    Peter, GM

LET’S GET ACQUAINTED

Book a complimentary video call today

Let's talk about your business. This is a 30-min conversation to get to know each other, understand where you are, and explore if working together makes sense.

We'll talk about your current situation/ goals and I'll share how I work and what kind of support I offer. If it's a fit, we'll talk next steps.

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